In a world that moves faster every day, and in a city like New York filled with excitement and challenges, we yearn to find a feeling of peace. A moment to escape and find refuge from our everyday worries. A moment to take time out for the things that are closest to our hearts. pureDKNY captures that moment. It embraces a love of all that is pure and honest in the world.
Because pureDKNY strives to be responsible, conscious and environmentally aware, it features authentic good will as its signature ingredient. The drop of Vanilla in water in each fragrance is sourced from vanilla bean farmers in Uganda, the majority of whom are women. pureDKNY is partnering with CARE, a leading humanitarian organization fighting global poverty, to help these women who are playing an integral role in the creation of the fragrance. It will help make a little difference in the world. One drop at a time.
The packaging communicates its message in style and in substance. The clear glass bottle is inspired by a raindrop – all curves and no hard edges. The glass is 100% recyclable. The carton is printed with lower VOC inks and made from Certified Forest paper.
The DKNY woman is true to herself so her fragrance has to be just as authentic and genuine as the life she’s created. This is why pureDKNY is more than a fragrance. It’s a state of mind, a way of being and a way to make a small difference, pure and simple.